Career guide · Creative, Social & Other Paths
Subjects, entrance exams and your routes after Class 12
Shaping how organisations and brands are seen — writing campaigns, managing media relations and crafting messages.
Written by Future Path counsellors. Facts checked against official sources on 5 October 2026.
How each stream keeps Advertising, PR & Corporate Communication open, based on the official subject rules for the routes below.
Arts / Humanities
Some courses: depends on the university
Commerce
Some courses: depends on the university
Science (PCM)
Some courses: depends on the university
Science (PCB)
Some courses: depends on the university
Many universities set their own subject rules, so always check the course you want. Not sure which stream suits your child? Read how to choose a stream after 10th or see every Class 11 subject option.
ILO reports that growing generative-AI abilities in voice, image and video generation have increased automation scores for a range of media- and web-related tasks.
Sources: [3]
Core skills
Things you can do this month
Liking a field is a good start, but the right fit also depends on your strengths, the way you like to work and what matters to you. Our assessment looks at all of these, and your report shows which paths suit you best, with a counsellor to talk it through if you'd like.
See a sample report
For Arts / Humanities, Commerce, Science (PCM) and Science (PCB), some degree courses are possible, but each university sets its own subject rules, so check the specific course. Choose the stream your child will do well and stay interested in; the routes below show the exact subject rules.
Subject eligibility is set by each university for each programme; CUET lets students choose test subjects irrespective of their Class 12 subjects, but admission still depends on the university's own programme rules.
The main routes are: Arts / social science degree (BA); Business administration degree (BBA).
Depending on the route: CUET (UG) and University-specific admission. Always check the latest official bulletin before you apply.
An established field. ILO reports that growing generative-AI abilities in voice, image and video generation have increased automation scores for a range of media- and web-related tasks.
Interest is a good start, but fit also depends on your strengths, how you like to work and what matters to you. Our assessment looks at all of these and your report shows which paths suit you, with a counsellor available to talk it through.
Rules and dates change every year. Always confirm with the latest official bulletin before applying.
UX/UI & Digital Product Design
Read the guide →
Visual Communication, Animation & Illustration
Read the guide →
Fashion, Textile & Lifestyle Design
Read the guide →
Product & Interior Design
Read the guide →
Journalism & News Media
Read the guide →
Film, Content Creation & Broadcasting
Read the guide →
For students and professionals choosing a career, and for companies and schools that want to understand their people.